Finding Offer / Channel Fit

Most people don’t realize this, but your offer (and specifically, your price point), is what I would argue to be the most important factor in determining your marketing strategies, your distribution channels, and even your business model. This concept, which I’m borrowing from Brian Balfour (former VP Growth at Hubspot, now runs Reforge) and renaming to make my own, […]

Information As A Product

There’s a shift happening in the information product industry. I was scrolling through Instagram the other night (a rare event for me), and I saw an ad that caught my attention. Tai Lopez is selling the same program that he sold for $997 (or maybe it was $697) for $9.99 per month. This is a […]