In the last article I wrote, I talked about how the Amazon Celebrity Store and Spotify’s acquisition of Gimlet Media and Anchor, two of the podcast industry’s largest production houses and platforms were more closely related in strategy than they might seem, and that the strategy behind both of these moves could be summed up […]
When I first wrote this article, the introduction was going to be a story of me discussing how I was halfway through Whole30 this month, hangry, completely bored of it, and wanting to quit. The end result was going to be something vaguely inspirational, and at least a little humorous. Then I stumbled upon two […]
Most people don’t realize this, but your offer (and specifically, your price point), is what I would argue to be the most important factor in determining your marketing strategies, your distribution channels, and even your business model. This concept, which I’m borrowing from Brian Balfour (former VP Growth at Hubspot, now runs Reforge) and renaming to make my own, […]
There’s a shift happening in the information product industry. I was scrolling through Instagram the other night (a rare event for me), and I saw an ad that caught my attention. Tai Lopez is selling the same program that he sold for $997 (or maybe it was $697) for $9.99 per month. This is a […]
Last weekend, Gary Vaynerchuk (CEO of Vaynermedia – an 800 employee, $150mm agency) launched a subscription box to $100K MRR in 36 hours. Here’s how he did it.